Web Design Surprise
Reason Two: My website isn’t generating the right kind of traffic – If you’re getting lots of phone calls from people living outside of your service area, or your website metrics show plenty of traffic but customers aren’t contacting you, then your web design is failing to generating quality traffic.
Our web design specialists often encounter situations where SEO was used ineffectively. A good indication that your web designer optimized for the wrong keywords is repeatedly getting phone calls from customers asking for a product or service you don’t offer.
You may also get web-based traffic outside of your service area. In Phoenix, this can be a real problem, because someone who lives on the east side of town probably isn’t going to drive to the west side for lunch or take their car into the shop for repairs.
Attracting local business is the goal of most small to medium sized businesses. The vast majority of Phoenix web design companies fail to generate the right kind of internet traffic, which ends up costing business owners in the long run.